Hadoop is one of the best big data wranglers around, so big and small companies alike can trust it with any customer data set they throw at it. Here are seven ways businesses of all sizes can use Hadoop beyond its more obvious applications.
Hadoop power users, like eBay and AOL, are known to use the platform for serving up micro-targeted ads online and powering search engines. That’s because Hadoop is one of the best big data wranglers around, so big and small companies alike can trust it with any customer data set they throw at it.
However, Hadoop can do much more. Here are seven ways businesses of all sizes can use Hadoop beyond its more obvious applications.
1. Market Analysis
Companies like Sears use Hadoop to set pricing, using variables such as what competitors are charging for similar products, availability of products in stores, and economic conditions based on location.
2. Website Metrics
Online travel vendor Orbitz uses Hadoop to determine metrics for its website. For example, they can gather data that lets them know how long it takes a user to download a page.
3. Behavioral Analysis
Companies can leverage Hadoop to analyze the behavior of customers. For instance, you can study customer churn and a market segment’s tendency to respond.
4. Root Cause Analysis
Hadoop can be used to hone in on the root cause of failures, issues, or defects by using data to investigate user sessions, network log analysis, and machine sensor analysis.
5. Risk Mitigation
Consider using Hadoop to analyze potential market trends and to understand future possibilities. This analysis can help you determine financial position, compliance, and return on capital, among other things.
6. Sentiment Analysis
You’ve probably heard of companies using Hadoop to manage the huge amount of data being created daily on social media. These companies can analyze customer or prospect sentiment no matter how large the data set is.
7. Analyzing Marketing Effectiveness
Finally, companies use Hadoop to capture information on their marketing efforts after the fact, from studying campaign effectiveness to determining marketing ROI.